Wednesday, August 30, 2006
Free Music - ain't no such thaaang??
Many people keep on talking about the new internet revolution "Web 2.0" , which basically is what services GoogleMap, Flickr or Youtube and such have to offer now.
But what I find really interesting, is the key question of sharing of legal free audiovisual content on public websites, I'm not referring to p-to-p here, they're already the king s***t. We had an earlier post here about free movies and today I read an article about a new service/company called "Spiral Frog". As of december they will be offering: " ad-supported legal downloads of audio and video content licensed from the catalogs of the world’s major and independent record labels.
They're starting with Universal's catalog and they've already paid in advance to the label for the right to use their material. It's interesting to see, how these new business ideas will work, there is definately a shift in the distribution and consumption of music in the near future.
I for one believe in the ad-based business model. It offers endless possibilities for youth marketing with services like YouTube an so on. It's a win-win situation: kids get what they want for free and advertisers get an unique channel that provides an optimal media environment to engage the kids. I mean a kid who's wathing a 50 cent backstage video on the net will be most likely in a mood to get interested in the new G-Unit sneakers he will be offered at the same time...