Tuesday, November 20, 2007

Steal This Garment.

While browsing the Turntable Lab's weekly spam email I just happened to notice that FUCT has reissued some of their classic t-shirt designs. Well, while this kind of nostalgia is of course totally lame, I simply cannot but to dig it. After all, I'm already stuck fashion-wise in the 1990s of my youth anyway.

Back in the mid-1990s and during the huge skatewear boom FUCT somehow managed to stand apart and keep a bit subversive, as opposed to every other brand. They had cool designs which, at least of them, you didn't really feel like wearing in the company of your aunties and grandparents. They were clever, and not banally tasteless and stupid like all the shitty brands that copied them later, Pornstar being probably the worst example.

I still have warm feelings for my good old "Kill People. Not Animals." -tee. 
Many (even young) people took that one surprisingly seriously at the time: 

"Are you some kind of animal rights activist, or something?" 

Suckers. It worked. 

Respect. Which is easy to say as I now can afford to pay 38 USD for a t-shirt, if I want to. But do they still have that classic "STEAL THIS GARMENT" printed in the back of the label? 
I hope they do.

1 comment:

Fiil Inc said...

yes, these t-sirts are classics we're talking about. in fact, my son even wears a fuct t-shirt (thaat used to belong to his mom back in the day). so the future really lies in our children.

good you reminded me of this s**t, i need to find some new Stussy ones in NYC (baby) in the weekend.