Wednesday, April 04, 2007
Patrón my french, amigo!
The easiest way to spot trends in consumer culture is to follow certain forms of popular culture. If you can’t decide what watch to wear or what booze to sip, go for hip hop songs and videos. E.g. American Brandstand reports what brands are most mentioned in Top 20 hits, and it’s quite obvious that it’s the rappers who adore the bling, not the emo kidzz.
When it comes to alcohol it seems that after Hennessy, Courvoisier and Cristal the next big thing seems to be Patrón Tequila . What makes it interesting is that this must be the first time that a mexican thing becomes and icon of wealth…
In the year 2005 it was number 33 on the American Brandstand list topping e.g. Moet&Chandon and Grey Goose.There are no up to date facts on Patron’s rise, but it seems to get a lot of attention in recent songs in my opinion.
Patron-dropping rappers include
- Young Joc: Patron
- Young Joc: It’s going down
- Lil Jon & Three 6 Mafia: Act A Fool
- Bubba Sparxxx & Ying And Yang Twins: Ms. New Booty
- DJ Unk: Walk It Out
And, yes, Turtle and the boys drink it on Entourage as well.