Thursday, February 08, 2007
I'm not a businessman, I'm a business, man
In deed he is. The CEO of hip hop, mr Carter, is known for his large variety of businesses. He's obviously the co-founder of the Rock-A-Fella empire and part owner of the NBA's New Jersey Nets and Armadale Vodka, co-brand director of Budweiser / Anheuser-Busch to name a few. Lately he's been the spokesman for Hewlett-Packard notebook computers and Yukon Denali SUV by GM.
To top this all, he has now made a deal with Coke to re-design the new cherry coke can with his Rocawear posse. And much like the Bud Select ads, a Jay-Z song will serve as the soundtrack for this sweet sweet cherry treat.
So he is a business in deed, but when will he cross the line when this all seems ridicilous? I mean, owning businesses and making business is another story, but being a mannequin may not seem so cool after seeing one's face all around on ordinary products and ad campaigns.
And Jigga's effect may already be wearing out - even with his influence late in the year, Bud Select's shipments were down about 8% last year