Thursday, February 12, 2009

The Future Of Music Industry Pt. II

Here's an interesting article from the Mediapost's Online Spin Newsletter this morning by Cory Treffiletti (what a weird surname, in finnish that means something like a "Date-Hairdo")


The Future of the Music Industry Is Now


In case you missed it -- and you very well may have missed it, because it happened awfully quickly -- the Web has finally become a legitimate channel for the promotion and distribution of music, and the music industry is finally embracing this fact. Of course, this can be debated, since the Web also pretty much killed the record industry at the very same time.

This struck me while watching the Grammys this year. The award for Best Rap Album went to Lil Wayne. Wayne had the top-selling album of 2008, selling 2.88 million copies of "Tha Carter III," followed by Coldplay with 2.15 million. This is amazing in two distinct ways; first, because Lil Wayne built his reputation by giving away hundreds of hours of music through mix tapes and other online methods in order to establish a fan base, and followed it up with a whimsical array of beats and rhymes on a legitimate label release, netting the biggest, most ubiquitous album of the year. It's also amazing that for the very first time since tracking album sales started under the current model in 1991, the number-one album didn't clear 3 million copies.

The biggest single first week album sales record goes to 'N Sync (don't laugh), as they sold 2.4 million copies of "No Strings Attached" during its first week in 2000, but since then the numbers have fallen across the board. All that being said, way back in 2000 the music business was just plain different. When you bought an album, you were more than likely buying it for one single song -- or maybe a couple -- and the rest was filler. Nowadays, with iTunes leading the way for digital downloads, most artists are happy enough to sell singles. Artists like Smashing Pumpkins have been releasing single songs rather than albums, and in some cases they're giving them away (much like Hyundai's recent giveaway of the Smashing Pumpkins song in its TV spot during the Super Bowl).

What has finally happened is that some artists, if not their labels, are waking up to the idea that the Web can be used to hone their craft, build a fan base and promote their music. Lil Wayne gave away hours and hours of material for free, proving his own prolific status as a maniacal musician and allowing anyone who wanted to hear him to get a taste of his style. In doing so, he also perfected his craft and became a better artist by weeding through the process in public and inviting his fans to come along for the ride! By the time he was ready to put out another proper release, he'd become the self-proclaimed "best rapper alive" -- a title than can certainly be argued, but at least he makes a case for it.

Other artists focus on standard Web sites like MySpace music or their own official sites to get out their music. If you're established enough, you can do it, but it takes time and it takes effort and it takes a lot of arguing with the suits that still represent the labels. Artists like Pearl Jam (I couldn't go an entire article on music without mentioning them) are talking about emulating Radiohead and releasing their own music through their own sites. These levels of artists don't need a label anymore. The fan base is large and they have the wherewithal to get it done, so why not go this route?

This leaves the labels and the industry itself flailing a bit and testing out every new model under the sun (which is a good thing). They are testing paid downloads, subscription services, ad-supported streaming, ad-supported and ad-integrated P2P download services -- and in so doing, they're rewriting the rules for the future.
The rules for the future of the music industry are astonishingly simple:

• Rule #1: Make good music and leave the filler at home.
• Rule #2: Invite fans into the experience and build a stronger relationship with them.
• Rule #3: Utilize multiple revenue streams; it's not only about selling albums anymore.
• Rule #4: Have we mentioned make good music, and leave the filler at home?
• Rule #5: Shape your artists, or let them shape themselves publicly (Pearl Jam, U2 and Coldplay are just three examples of artists that took time to develop and are now some of the biggest acts in the world).

30 comments:

Fiil Inc said...

the dudes name "Treffiletti" had me fuckin rollin on the floor laughin my ass off... what a cracker!!

Hennyman said...

Yeah, he's da man. Here's another story on the same subject. This ones by Seth Godin, who's a pretty respected marketing / innernet kinda guy_: http://sethgodin.typepad.com/seths_blog/2009/02/music-vs-the-music-industry.html

Anonymous said...

Hello !.
You may , perhaps curious to know how one can make real money .
There is no initial capital needed You may start to get income with as small sum of money as 20-100 dollars.

AimTrust is what you thought of all the time
The firm represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with affiliates around the world.
Do you want to become really rich in short time?
That`s your chance That`s what you wish in the long run!

I`m happy and lucky, I began to get income with the help of this company,
and I invite you to do the same. If it gets down to select a correct companion utilizes your money in a right way - that`s AimTrust!.
I take now up to 2G every day, and my first investment was 500 dollars only!
It`s easy to start , just click this link http://xydygulaj.uvoweb.net/rosiwur.html
and go! Let`s take this option together to become rich

Anonymous said...

Good day, sun shines!
There have were times of hardship when I didn't know about opportunities of getting high yields on investments. I was a dump and downright stupid person.
I have never thought that there weren't any need in large starting capital.
Nowadays, I'm happy and lucky , I begin take up real money.
It gets down to select a correct companion who utilizes your money in a right way - that is incorporate it in real deals, and shares the profit with me.

You may ask, if there are such firms? I'm obliged to answer the truth, YES, there are. Please get to know about one of them:
[url=http://theblogmoney.com] Online investment blog[/url]

Anonymous said...

Hi!
You may probably be very interested to know how one can manage to receive high yields on investments.
There is no need to invest much at first.
You may commense to get income with a sum that usually goes
on daily food, that's 20-100 dollars.
I have been participating in one company's work for several years,
and I'll be glad to share my secrets at my blog.

Please visit blog and send me private message to get the info.

P.S. I make 1000-2000 per daily now.

[url=http://theinvestblog.com] Online investment blog[/url]

Anonymous said...

Hi!
You may probably be very curious to know how one can manage to receive high yields on investments.
There is no initial capital needed.
You may commense to get income with a sum that usually is spent
on daily food, that's 20-100 dollars.
I have been participating in one project for several years,
and I'm ready to share my secrets at my blog.

Please visit my pages and send me private message to get the info.

P.S. I make 1000-2000 per day now.

http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

Anonymous said...

A friend of mine mentioned 2012 last night to me and it's the first I heard about it so I jumped on here out of curiosity. I think it's kind of sick and sounds like a bunch of skeptical jargon.
I choose to live every day like it is the last because let's be real, WHO THE HELL KNOWS what is going to happen or when it's your time to go on. The past is history, the future is a mystery and now is a gift, thats why it's called the present. It's not healthy to sit around and trip out about when you will die. Stop wasting your time you have now.
[url=http://2012earth.net
]stop frighten
[/url] - some truth about 2012

Anonymous said...

philippines free online dating [url=http://loveepicentre.com/]youth dating prayer[/url] example best online dating male profile to attract attention http://loveepicentre.com/ erotic couples online dating blog archive amateur fuck

Anonymous said...

Glad to greet you, ladies and gentlemen!

For sure you didn’t here about me yet,
my parents call me Nikolas.
Generally I’m a venturesome gambler. for a long time I’m keen on online-casino and poker.
Not long time ago I started my own blog, where I describe my virtual adventures.
Probably, it will be interesting for you to find out about my progress.
Please visit my web site. http://allbestcasino.com I’ll be interested on your opinion..

Anonymous said...

tennessee depatment of health head lice [url=http://usadrugstoretoday.com/products/torsemide.htm]torsemide[/url] highdesert weight loss camps http://usadrugstoretoday.com/products/effexor-xr.htm stress and people http://usadrugstoretoday.com/categories/skin-care.htm
merazon health products [url=http://usadrugstoretoday.com/products/kamasutra-longlast-condoms.htm]kamasutra longlast condoms[/url] blood ties season drawn and quatered [url=http://usadrugstoretoday.com/products/actonel.htm]heroin addiction combination with other drugs[/url]

Anonymous said...

http://scarletrouge.com/community/index.php?topic=178601.new#new http://www.shacproject.org/forum/viewtopic.php?p=122189#122189 http://www.knowflash.com/forums/viewtopic.php?p=122690#122690 http://christonline.info/forum/index.php?topic=82089.new#new
http://www.ivyenglish.com.cn/bbs/viewtopic.php?f=15&t=31040 http://www.hl-gather.com/forum/viewtopic.php?f=29&t=11796 http://www.filthychat.co.uk/phpBB3/viewtopic.php?f=3&t=1497 http://www.zid.hr/forum3/viewtopic.php?f=1&t=38495
http://welcometomysuicide.org/forum/viewtopic.php?f=3&t=153957 http://www.bestxpert.info/forum/viewtopic.php?f=2&t=125179 http://searchengineoptimized.co.cc/forums/viewtopic.php?f=4&t=54252

Anonymous said...

http://www.starbucksproperties.com/phpbb3/viewtopic.php?f=2&t=27480 http://www.myjunkhead.com/lounge/viewtopic.php?f=2&t=104278 http://forum.iramon.de/viewtopic.php?f=6&t=109541 http://www.truckstopracing.com/forum/viewtopic.php?f=2&t=264933
http://www.ennovative.net/viewtopic.php?f=2&t=150355 http://global-multimedia-services.com/PHPBB/viewtopic.php?f=2&t=148372 http://shiuhe.cside21.com/bbs2/apeboard_plus.cgi?command=read_message&msgnum=10 http://www.maxclue.com/forum/viewtopic.php?f=12&t=14846
http://www.runawayrentals.com/forums/viewtopic.php?f=3&t=282493 http://coastfaforums.com/viewtopic.php?f=37&t=60110 http://forum.itsthebbc.co.uk/viewtopic.php?f=37&t=106819

Anonymous said...

mercedes e320 uk http://automoblog.in/spyker/spyker-of-pembroke-pines hybrid mercedes benz
[url=http://automoblog.in/mitsubishi]automobile exterior light protector[/url] honda classic racing parts [url=http://automoblog.in/skoda/skoda-advert]skoda advert[/url]
uk horse racing memrabillia http://automoblog.in/opel/opel-kadet-rabell-1600
[url=http://automoblog.in/toyota/diesel-toyota-trucks]auto alternator check[/url] prestige auto rentals fl [url=http://automoblog.in/skoda/skoda-reviews]skoda reviews[/url]
how to rebuild automobile ac compressors http://automoblog.in/supermoto/supermoto-lowes-motor-speedway
[url=http://automoblog.in/motorcycle-show/clubman-motorcycle-parts]carriers ratings of automobile insurance car insurance[/url] auto rental in europe [url=http://automoblog.in/radiator/residential-radiator-covers]residential radiator covers[/url]

Anonymous said...

removing a radio in 2006 dodge ram http://autoexpress.in/scooters/yamati/scooters bankruptcy automobile redemption service
[url=http://autoexpress.in/scooter/scooter/in/frederick/in/md]dodge truck headers[/url] mercedes bens cl 600 [url=http://autoexpress.in/bugatti/bugatti/type/55/kit/car]bugatti type 55 kit car[/url]
mercedes benz marketing plan http://autoexpress.in/pontiac/pontiac/gm
[url=http://autoexpress.in/mercury/mercury/casting/numbers]robert hardy bbc automobile film[/url] automobile shows [url=http://autoexpress.in/royce/rolls/royce/phantom/limousine]rolls royce phantom limousine[/url]
servicing a transmission in a 1998 mercedes benz e320 http://autoexpress.in/peugeot/peugeot/308/for/sale
[url=http://autoexpress.in/opel/opel/deisel/130/mpg/140/mph]mercedes grill[/url] automobile performance parts [url=http://autoexpress.in/buell/buell/riders/adventure/group]buell riders adventure group[/url]

Anonymous said...

joey lauren adams nude http://topcitystyle.com/dolce-amp-gabbana-shorts-and-capri-brand2.html comfort shoes specialist [url=http://topcitystyle.com/brown-pullover-color12.html]converse shoes[/url] hand made clothes
http://topcitystyle.com/?action=products&mode=search&values_0_id=rm&save_s_prm=1 rocket dog shoes for women [url=http://topcitystyle.com/dolce-amp-gabbana-jeans-for-women-denim-blue-item1954.html]model jennifer lauren[/url]

Anonymous said...

henschenklein http://topcitystyle.com/accessories-page8.html designer cd covers [url=http://topcitystyle.com/?action=products&product_id=1967]bellydancing clothes[/url] brampton interior designers
http://topcitystyle.com/52-sweaters-size3.html website designer hosting solution [url=http://topcitystyle.com/hot-pink-color51.html]calvin klein nappa leather tote[/url]

Anonymous said...

nylon sexy feet http://planetofporn.in/ass-video
[url=http://planetofporn.in/adult-video/adult-baby-school]pervertius porn[/url] brazzers trailer anal the euro way [url=http://planetofporn.in/girl-anal/i-had-anal-sex-and-it-has-been-1-week-and-my-butt-is-still-red]i had anal sex and it has been 1 week and my butt is still red[/url]
digimon hentai manga free http://planetofporn.in/adult-movie/adult-storyline-films
[url=http://planetofporn.in/archive-adult/adult-store-sioux-city]sex lubricant comparison[/url] starship enterprise adult toy store [url=http://planetofporn.in/hcg-oral/oral-sex-orgy]oral sex orgy[/url]
dead or alive porn http://planetofporn.in/adult-video/adult-baby-school
[url=http://planetofporn.in/amateur-porn/programz-amateur-porn]free hentai films[/url] undress women adult games [url=http://planetofporn.in/ass-sex/fuck-my-ass-stories]fuck my ass stories[/url]
some sexy games http://planetofporn.in/free-amateur/melangiste-amateur
[url=http://planetofporn.in/condom/lesbian-dildo-fucking]south park hentai[/url] sexy eighteen girl video clip [url=http://planetofporn.in/erotic-gay/kerala-erotic-story]kerala erotic story[/url]

Anonymous said...

dildoes and lubricant http://theporncollection.in/mature-xxx/pictures-of-sexy-mature-women
[url=http://theporncollection.in/masturbating/how-to-get-mour-plessor-out-of-masturbating]adult video hentai[/url] video streaming porn [url=http://theporncollection.in/gay-anal/free-gallery-gay-pic-porn]free gallery gay pic porn[/url]
swedish rail systems rail lubricant applicator http://theporncollection.in/mature-xxx/free-mature-oldmen
[url=http://theporncollection.in/sex-mature/ameture-mature]most downloaded preteen porn[/url] amateur lesbian sex videos [url=http://theporncollection.in/gay-boy/gay-justin-timberlake-sex-story]gay justin timberlake sex story[/url]
adult baby erziehung gummihose http://theporncollection.in/gay-anal/free-gay-bear-sex-pics
[url=http://theporncollection.in/gay-movie/oslo-gay-sex-beats]download rss porn[/url] young adult and retreats in chicago [url=http://theporncollection.in/lesbian-sex/free-lesbian-anime-games]free lesbian anime games[/url]
caveman adult costume http://theporncollection.in/lesbian-xxx/sexiest-lesbian-foot-worship
[url=http://theporncollection.in/gay-sex/gay-emo-people-pictures]sexy pictures of devils[/url] handheld hentai videos [url=http://theporncollection.in/gay-love/gay-mario]gay mario[/url]

Anonymous said...

samsung d600 mobile phone repairs http://www.orderphonetoday.com/?action=products&save_s_prm=1&pr_sort_=price mobile voice fun greeting [url=http://www.orderphonetoday.com/5900-quad-band-dual-card-with-analog-tv--item4.html]ringtones for sagem mobile[/url] mobile al docket room

Anonymous said...

cruise clothes http://www.thefashionhouse.us/emilio-pucci-firenze-winter-jacket-for-women--item2211.html sig klein [url=http://www.thefashionhouse.us/m-women-s-tops-size5.html]discontinued born shoes[/url] the computer wore tennis shoes
http://www.thefashionhouse.us/52-funky-size3.html designer dress wedding wholesale [url=http://www.thefashionhouse.us/galliano-women-brand33.html]taper bearing techanel[/url]

Anonymous said...

ralph lauren comforters http://luxefashion.us/black-pink-casual-color181.html sell com classifieds search gucci bag [url=http://luxefashion.us/m-long-sleeve-tops-size5.html]cinch clothes[/url] snow shoes
http://luxefashion.us/black-grey-women-color24.html designer clothes big girls [url=http://luxefashion.us/light-green-blue-color54.html]sand in my shoes[/url]

Anonymous said...

traffic shoes stroe http://luxefashion.us/accessories-gucci-type5.html merrell nurses shoes [url=http://luxefashion.us/brown-gucci-color12.html]minnetonka shoes in nyc[/url] mike v shoes
http://luxefashion.us/roberto-cavalli-long-sleeve-button-down-blouse--item162.html chinese clothes [url=http://luxefashion.us/roberto-cavalli-sport-zip-jacket-and-pants-brand7.html]coco chanel biography[/url]

Anonymous said...

fashion search results msn encarta http://www.thefashionhouse.us/red-black-on-sale-color39.html old fashion pancake recipes [url=http://www.thefashionhouse.us/xl-men-underwear-size6.html]fashion tips[/url] matthew heller retro lamp designers
http://www.thefashionhouse.us/de-puta-madre-69-t-shirts-for-men-brand15.html pedini dance shoes [url=http://www.thefashionhouse.us/white-grey-men-underwear-color26.html]rohde shoes[/url]

Anonymous said...

kamby clothes http://luxefashion.us/terra-cotta-women-color233.html shoes for heel spur [url=http://luxefashion.us/black-golden-sport-pants-color92.html]starfish clothes[/url] free cad fashion design software
http://luxefashion.us/black-gold-color204.html veryfine dance shoes [url=http://luxefashion.us/m-women-s-tops-size5.html]replica chanel jewelry[/url]

Anonymous said...

conscription vietnam lottery http://xwn.in/poker-online_poker-table-and-chairs heath ledger as the joker
[url=http://xwn.in/joker_joker-free-teen]casinos for free[/url] wholesale bingo supplies [url=http://xwn.in/baccarat_don-tigert-baccarat-wealth]don tigert baccarat wealth[/url]
bingo s euro http://xwn.in/betting_inplay-betting
[url=http://xwn.in/bingo_holiday-music-bingo-game]heath ledgers joker[/url] play blackjack gambling [url=http://xwn.in/online-casinos_appreciation-code-for-casinos]appreciation code for casinos[/url]
hotel mandalay bay hotel and casino http://xwn.in/poker-online_how-to-beat-video-poker-machines casino royal james bond [url=http://xwn.in/online-casino_twin-pines-casino-middletown-california]twin pines casino middletown california[/url]

Anonymous said...

ralfh lauren paint http://luxefashion.us/gucci-polo-shirts-brand12.html mexco fashions [url=http://luxefashion.us/military-green-on-sale-color138.html]dc shoes cousa[/url] fashion fanny packs
http://luxefashion.us/on-sale-page46.html meternity clothes [url=http://luxefashion.us/40-leather-shoes-size27.html]brown shoes[/url]

Anonymous said...

wikipedia mercedes benz http://xwm.in/rally/norbrec-castle-radio-rally printable newspaper articles on automobile accidents va 2007
[url=http://xwm.in/fuel/fossil-fuel-cost]motts auto[/url] auto striping [url=http://xwm.in/audi/moffit-audi]moffit audi[/url]
auto b f http://xwm.in/opel/opel-zafira-occasion
[url=http://xwm.in/audi/haynes-audi-a3]sales process of automobile company[/url] impairment rating after auto accdent [url=http://xwm.in/chevrolet/rydell-chevrolet-waterloo-iowa]rydell chevrolet waterloo iowa[/url]
checker automobile http://xwm.in/saleen/saleen-motors
[url=http://xwm.in/pontiac/chilton-repair-manua1994-pontiac-grand-am]automobile 134[/url] auto oil primer [url=http://xwm.in/chrysler/chrysler-crossfire-vancouver]chrysler crossfire vancouver[/url]

Anonymous said...

milacs casino http://lwv.in/roulette/system-of-a-down-roulette online gambling betting sites
[url=http://lwv.in/slot/pagani-zonda-f-2005-mb-slot-plain-white-part-built-kit]analysis of the lottery by jackson[/url] west virginia casinos [url=http://lwv.in/gambling-online/information-about-cyber-gambling]information about cyber gambling[/url]
what do you win for three numbers for the indiana lottery http://lwv.in/online-casinos/casinos-in-metropolis
[url=http://lwv.in/poker-online/video-poker-playing-tips-and-strategies]florida fantasy five lottery[/url] america lottery [url=http://lwv.in/blackjack/tri-state-greyhound-park-blackjack-dealer]tri state greyhound park blackjack dealer[/url]
blackjack 2 http://lwv.in/roulette/russian-roulette-brown las vegas monto carlo casino [url=http://lwv.in/online-casino/statistics-and-casino-management]statistics and casino management[/url]

Anonymous said...

Get on rihanna this weekend with TMZ because we have seen her reportedly running around naked with her clothes off in the hard rock hotel grounds in Las Vegas this weekend, Rihanna naked is super super hot, one of the hottest celebrities out there, with a soon to be released sex tape
rihanna naked
Rihanna was born on February 20, 1988, in a county in Barbados called St. Michael. She lived the life of a normal island girl going to Combermere, a top sixth form school, similar to grammar schools in the UK. Rihanna sex tape won a beauty pageant and performed Mariah Carey's "Hero" in a school talent show. Her life changed forever when one of her friends introduced her to Evan Rodgers, a producer from New York who was in Barbados for vacation with his wife, who is a native.
rihanna naked

Anonymous said...

http://bluecrossblueshield.groupsite.com bluecross blueshield of florida