Best Content Marketing

Everyone talks about content marketing but many seem to miss the whole point. You need to have content that is relevant and excites your (potential) customers. No boring or dull stuff. And content should not be (just) about your product, but about something that is interesting and in some context with your brand. LANDR is my favourite example of a brand that does it really well.

LANDR is a company that has a online audio mastering service. Ideal solution for musicians who are not yet pro, but would appreciate to have their music mastered well. A cool service, I suppose.

But what they have done is a blog that has content that is useful and relevant when it comes to recording and making your own music. Tips, hints and reviews may not be a new thing, btu they have just done this really well.

You should follow them now!

Smack My Party Up

All geeks know the Kim Dotcom story, the cool MegaUload support song that had the support of Snoop Dogg, Kanye West, Alicia Keys and likes. But I had never encountered Kim's own music until today. Wow. I like the vest he is wearing with led etc. lights attached. Seriously want to have one.

Spotified!

Many people have been talking about this for the past months, but I finally got my invite to Spotify and I'm pretty stoked as well.

If you haven't heard, it's the new thing, better than many "web radios" before, loads of free music streamed + nice user interface + a recommendation engine that helps you find new artists. What more can I say? I love it, hope it comes available to all users pretty soon

Disco music will save your life, Heavy Metal kills!

They have studied this, and it's a fact:

The University of Illinois medical school studied the effect the song had on keeping time during CPR. Five weeks after practicing CPR with the song playing on an iPod, doctors at the medical school were able to hum along without the music and keep time just a little bit faster than 100 per minute, which is perfectly fine when we're talking about chest compressions.

Stayin' alive,
Stayin' alive,
Ha...ah...ah...ah
(this part is exactly 100 beats per minute)
Stayin' a-li-ive
This tip helps rescuers keep the proper rate while doing CPR. Going too slow doesn't generate enough blood flow, and going too fast doesn't allow the heart to fill properly between compressions. Humming along with the Bee Gees is one way to stay on track.
For those of you less optimistic folks, Queen's classic, Another One Bites the Dust, also has the proper beat.

Well, I lied a bit in the headline, they had no hard evidence against metal music, but I guess good black metal could be used to bring someone back to life? From the other side.. :-)